Stefan
Living in Zürich since 2016.
I've spent nearly a decade exploring a country most people only see for a week and I built this site so your week counts for everything.
The Full Story
Why I built this
Most Switzerland travel content is written by people who were here for four days.
You can tell. The lists are identical. The photos are stock. The hotels are whoever paid for placement. The "hidden gems" have 50,000 reviews on TripAdvisor.
I moved to Zürich in 2016 and quickly realised how much of Switzerland stays invisible to visitors and even to most expats who stick to the obvious spots. I've spent the last nine years exploring it properly: weekends in the mountains, off-season trips to quieter corners, long hikes that took two attempts to finish. I know which valley trail takes an hour longer than the sign says, which alpine restaurant deserves the trek, and which famous viewpoint is worth the 6am alarm.
"I wanted to build the Switzerland guide I wished existed when friends asked me where to go: Specific, honest, and written by someone with real reasons to care."
So that's what this is. Not a commercial travel brand. Not a side hustle with affiliate targets. A real guide, from someone who lives here and keeps exploring.
What local actually means
Living here changes how you see Switzerland.​
When you move to a country and stay, you stop being a tourist. I've taken the Pilatus cogwheel railway in summer heat, autumn mist, and early spring cold. I've swum in Lake Zürich in Septemberwhen no visitors are around. I know which route to take and which one to avoid. These aren't things you pick up in a week.
Nine years of weekends, detours, and return visits have taken me beyond Zürich to the Engadine in October when the larch trees turn amber, to Interlaken in early May before the crowds arrive, to quiet Appenzell restaurants with fog rolling in outside. Not as a journalist with a press trip. Just as someone who lives here and got curious.
These aren't anecdotes I gathered to make the site feel personal. They are the site. Every guide, every recommendation, every "skip this" comes from a place I've actually stood.​
How this site is different
Three things I will never do — and one thing I always will.
I don't accept paid placements.
Hotels, tour operators, and attractions have offered to pay for mentions. I decline. If something appears on this site, it's because I've been there and I'd tell a friend to go.
I don't write about places I haven't visited.
There are popular Swiss destinations I haven't covered yet because I haven't been recently enough to stand behind it. When I publish, it's current. When I'm not sure, I don't publish.
I don't pretend Switzerland is cheap. It isn't. I give you real prices, real alternatives, and honest decisions not a fantasy itinerary that quietly assumes an unlimited budget.
And the one thing I always do: I update. Prices change. Places close. New trails open. I go back, I check, I rewrite. The date at the top of every article is the last time I was confident enough to put my name on it.
Our Numbers (12 month period from July 2024 - July 2025)
1
40.000+ Visitors
700% YoY growth
70% reaching our site organically via Google or Bing Searches
2
High income countries
The majority of our visitors come from the USA, United Kingdom, Canada, Australia, Singapore, Germany, and France.
3
High engagment
The average session duration in July 2025 was 2:22 min.
Enjoying the Site? Treat Us to a Coffee!
Like what you read? Support our ad-free content with a small donation — every coffee counts! ☕ Donate in USD | Donate in CHF
Interested in publishing content with us?
Fill out the form and we will get back to you soon.